Previous Work
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Jalenas
Fiwave was the principal commercial consultants to Jalenas Sdn Bhd. (a new national Malaysian FTTH network company). As part of this engagement Fiwave re-defined the marketing and product strategy for Jalenas, which subsequently won significant funding. In addition the Fiwave team significantly optimised the Jalenas IP network design.
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IDO
IDO is a low-cost, “touch driven” computer device for pre-school children. In 2008 Fiwave developed an integrated product launch marketing strategy for the planned December 2008 launch. Fiwave worked closely with media planners and buyers in developing a rolling marketing plan.Fiwave also: negotiated sales agreements with Europe’s largest consumer electronics and tax free retailers; and [...]
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Winet
Winet is an ISP with two distinct service offerings: metro-Ethernet for the corporate and large SME market; and a WiFi hotspot service for consumers. Fiwave consultansts were responsible for sales, marketing and product development. Main business goals achieved: redefined the sales, marketing and product strategy and changed tactical plans in order to position the company for [...]
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Netarik
Netarik is a planned new Malaysian broadband service for the public. Netarik will be available as a WiFi service to most people in all Malaysian cities. Netarik will be available in: shopping malls F&B outlets (inc mamaks) some airports Hotels office buildings Fiwave provided strategic marketing and marketing operations advice.
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Vodafone
Our expert staff provided digital media consultancy to Vodafone in the Nordic region. This work included digital content licensing consultancy and account management of national and international broadcasetrs, TV business case analysis, VOD business case analysis and gaming business case analysis.
